When you do as you know you shouldn’t and don’t do as you know you should – you’re living selflessly.

I like to personify my thinking. I do this anyway, in the silence of my own mind, playing out my conjectures like a 4D movie – like the set of long-term transactions that human relationships are. But I like to do it in persuasion, too, because I think it is a very effective way of understanding the transactional impact of ideas.

So: I give you Pammy and Dan:

I’ve written more about this phenomenon, actual selflessness, notably in Man Alive and How you came to be enslaved — and how you can free yourself.

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