How is it that the majority can’t win anything?
I can name two reasons, one more comprehensive than the other.
First the easy part, pure salesmanship: You’re making the wrong pitch to the wrong prospects. Either of those is death to any sale, so it’s extra-zealous of you to double up on failure like that.
Sorry. That’s mean – and that’s the messaging problem. No one was ever scolded or scorned into better behavior, so all that lamenting and chastising and rending of garments may thrill the choir, but it sways no one else.
Still worse, all your persuasive efforts are aimed at adults – most of whom have zero plans to change their habits of mind. The only people you can persuade reliably and in bulk are Toddlers – which is why I’m focused on ThriversEd. Adult-outreach is all but entirely futile, except for socialization and choir-retention.
The only times adults rethink their basic predispositions is when they’re on the bubble: When they have to make a difficult choice. Accordingly, if you want to influence their future thinking, you need to be involved in their lives at those times.
I like marriage every which way, most especially because marriage makes adults out of adult-babies. If you want to catch an adult mind in a temporary state of renewed plasticity, the group you want to start will be devoted to pre-marital, marriage or post-marital counseling and support. People will be more likely to listen to your ideas then, and with deeper understanding, than at any other times in their lives.
I’m building tools to help with an effort like this, if you want to get something started. Helping people avoid or recover from pain – and pursue greater joy – is a mitzvah, regardless of any didactic, social or political benefits.
But that leads right to the more comprehensive problem:
You can’t fight unilateral empathy with unilateral empathy. Even assuming you were pitching to the right prospects, this (more…)