Until you know what the buyer is buying, you don’t know what you’re selling – or how.

Thanks to Anthony ‘Dream’ Johnson of The 21 Convention, The Church of Splendor is streaming with his much more robust Youtube powers.

This week: Loki the Trickster illuminates the emotional factors in play in every transaction – in every mutually-voluntary human social interaction. That would be boring in any other church, but we punch things up with loud guitar plunking and elaborate swear-words.

You have never been to a church like this. Settle in and let me talk, and I’ll show you the world as you’ve never seen it: